Investigating factors affecting social presence and user satisfaction with Mobile Instant Messaging |
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| Affiliation: | 1. Livingstone College, Dept. of Computer Information Systems, 701 W. Monroe St., Salisbury, NC 28144, United States;2. University of North Texas, College of Business, Dept. of Information Technology & Decision Sciences, 1155 Union Circle #305249, Denton, TX 76203-5249, United States;1. University of Kansas, 1440 Jayhawk Blvd, Bailey Hall Room 102, Lawrence, KS 66045, United States;2. Iowa State University, 309 Catt Hall, Ames, IA 50011, United States;3. University of Missouri, 108 Switzler Hall, Columbia, MO 65211, United States;1. Department of Communication, University of Wisconsin-Milwaukee, P.O. Box 413, Milwaukee, WI 53201, USA;2. Department of Journalism, Advertising, and Media Studies, University of Wisconsin-Milwaukee, P.O. Box 413, Milwaukee, WI 53201, USA;1. Department of Communication Studies, Hong Kong Baptist University, 5 Hereford Road, Communication and Visual Arts Building, Kowloon Tong, Kowloon, Hong Kong;2. Department of Communication, 4005 Social Sciences and Media Studies (SS&MS), University of California, Santa Barbara, CA 93106-4020, United States;1. Sagami Women’s University, 2-1-1 Bunkyo, Minami-ku, Sagamihara, Kanagawa 252-0383, Japan;2. Tokyo Woman’s Christian University, 2-6-1 Zempukuji, Suginami-ku, Tokyo 167-8585, Japan |
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| Abstract: | The purpose of this study is to examine the factors that influence social presence and user satisfaction with Mobile Instant Messaging (mIM). The proposed research model integrates channel expansion, social influence, social presence and media richness theories, to explain how user experience, social influence, and medium richness influence social presence and user satisfaction with mIM. A total of 239 students from a state university in the US participated in this study. Data was collected via a web-based survey. The results suggest that user experience, social influence, and perceived richness are important drivers for social presence and user satisfaction in mIM. The implications of the study findings are discussed in the paper. |
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| Keywords: | User satisfaction User experience Social presence Social influence Richness Mobile Instant Messaging |
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