College students’ disclosure of location-related information on Facebook |
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| Affiliation: | 1. Department of Communication, Virginia Tech, Blacksburg, VA, USA;2. College of Information Sciences and Technology, The Pennsylvania State University, University Park, PA, USA;1. Unité de recherche CREA,University of Luxembourg, Luxembourg;2. University of Sousse, Tunisie;1. School of Management, Wuhan Textile University, Wuhan 430200, China;2. School of Management, Xi’an Jiaotong University, Xi’an 710049, China;3. School of Public Administration, China University of Geosciences (Wuhan), Wuhan 430074, China;4. School of Management, Huazhong University of Science and Technology, Wuhan 430074, China;5. Economics and Management School, Wuhan University, Wuhan 430072, China;6. Institute of Cross-Process Perception and Control, Shaanxi Normal University, Xi’an 710061, China |
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| Abstract: | This study drew on existing research and three behavioral intention models to develop the beginning of a new model to explain why college students share their locations on Facebook. Findings showed that students were more likely to disclose their location on Facebook if their friends did so, a concept called subjective norm. Results also showed that subjective norm had an indirect effect on whether people disclosed their location, mediated through people’s attitude toward disclosure, while controlling for usefulness of disclosing. Collectively, this model explained 61% of the variance in why college students share locations on Facebook. Findings are discussed in relation to behavioral-intention models, and practical implications for social media companies are offered. |
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| Keywords: | Social networking sites Facebook Location-based services Theory of reasoned action Theory of planned behavior Technology acceptance model |
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