Motivation profiles of online Poker players and the role of interface preferences: A laddering study among amateur and (semi-) professionals |
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| Affiliation: | 1. CUO | Social Spaces, KU Leuven – iMinds, Parkstraat 45 bus 3605, 3000 Leuven, Belgium;2. IMS – KU Leuven, Parkstraat 45 bus 3605, 3000 Leuven, Belgium;3. School of Education, Health & Society, Armstrong Institute for Interactive Media, Miami University, 501 East High Street, Oxford, OH 45056, United States;4. e-Media Lab, Groep T – KU Leuven, A. Vesaliusstraat 13, 3000 Leuven, Belgium;1. University of North Carolina at Chapel Hill, NC, USA;2. Elon University, 2075 Campus Box, Elon, NC, 27244, USA;3. University of South Carolina, USA;4. Appalachian State University, 4098 Peacock Hall, Boone, NC, 28608-2037, USA;1. Institute of Automatic Control Engineering, Technical University of Munich, Germany;2. Department of Mechano-Informatics, The University of Tokyo, Japan;1. College of Management and Economics, Tianjin University, PR China;2. Institute of Finance and Development, Nankai University, PR China;3. China Center for Social Computing and Analytics, PR China;1. NERC Centre for Ecology & Hydrology, Lancaster Environment Centre, Library Avenue, Lancaster LA1 4AP, UK;2. School of Biosciences, University of Nottingham, Sutton Bonington Campus, Leicestershire LE12 5RD, UK;3. Horticulture Research International (now University of Warwick), Wellesbourne CV35 9EF, UK;4. Kiev, Ukraine;5. Chornobyl Center for Nuclear Safety, Radioactive Waste and Radioecology, Slavutych, Kiev Region, Ukraine;6. The James Hutton Institute, Invergowrie, Dundee DD2 5DA, UK;7. Distinguished Scientist Fellowship Program, King Saud University, Riyadh 11451, Saudi Arabia |
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| Abstract: | Online Poker has become an increasingly popular form of gambling. In this study, the qualitative method of laddering interviews based on means-end chain theory was used to offer new insights in online Poker players’ psychological motives, and the way in which Poker website characteristics shape gambling preferences. A total of 18 Belgian young adults, experienced in Poker playing, were recruited via snowball sampling, of which 6 professionals (relying on online Poker as the sole source of income), 6 semi-professionals (playing for money, but not relying on it as a sole source of income) and 6 amateurs (not relying on Poker money for income). We focused on 2 Poker websites, PokerStars and Facebook Zynga Poker. Results revealed that an increase in the dependency on Poker profits shifted motives from learning towards monetary incentives. Yet, playing for real money could not be considered as a purely extrinsic motivation as it greatly determined the game play dynamics and experiences, and this both in the (semi-) professionals and amateur players. Finally, our study indicates that responsible gaming features should reconcile monetary worth with values of control, trust, entertainment and game play action. |
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| Keywords: | Online Poker Qualitative Motivations Human–computer interaction Media choice Means-end chain theory |
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