山寨手机与国产手机设计创新比较研究

从设计创新的角度分析我国山寨手机火爆,国产手机萧条现象及原因,探讨前者为后者提升创新活力提供借鉴的可能。运用比较研究方法探讨二者设计创新的共性和异性,利用人口因素、用户需求影响用户行为的理论研究二者创新方法和创新效果。二者在模仿、尝试本土创新和深耕细分市场方面存在相似之处,但山寨手机在创新的主动性、创新方向的合理性以及创新范围的全面性方面具有明显的优势。

Research on Comparison of Design Innovation between Shanzhai and Domestic Mobile Phone

The phenomenon that Shaizhai mobiles have developed quickly in the past several years,however,domestic mobile market share had experienced dramatically drop,discussed the design innovation to explore countermeasures.Similarities and differences of design innovation have been analyzed on the approach of comparative research,innovative ways and effects have been analyzed mainly based on the theory of consumer behaviors that was influenced by population factors and consumer needs.The similarities of Shanzhai a...