| 铝加工品牌打造营销经济 |
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| 引用本文： | 周中理. 铝加工品牌打造营销经济[J]. 铝加工, 2010, 0(6): 59-61 |
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| 作者姓名： | 周中理 |
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| 作者单位： | 西南铝业（集团）有限责任公司销售公司,重庆九龙坡401326 |
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| 摘 要： | 本文介绍了如何做好铝加工品牌定位,并在此基础上以4C营销理论为指导,积极推行营销组合,产生丰盛的经济效益。
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| 关 键 词： | 品牌 渠道 促销 营销经济 品牌定位 营销组合 4C营销 |
Marketing Economy Developed by Aluminum Fabrication Brand |
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| ZHOU Zhong-li. Marketing Economy Developed by Aluminum Fabrication Brand[J]. Aluminium Fabrication, 2010, 0(6): 59-61 |
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| Authors: | ZHOU Zhong-li |
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| Affiliation: | ZHOU Zhong-li(Southwest Aluminum(Group)Co.,Ltd.,Chongqing 401326,China) |
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| Abstract: | How to carry out brand positioning in aluminum fabrication was introduced,and a marketing mix strategy should be promoted with the 4C marketing theory as guideline. |
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| Keywords: | brand channels sales promotion marketing economy brand positioning marketing mix 4C marketing |
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