川、皖白酒对决最新态势

在全国白酒“板块”中，要数川、皖两家最“红”。川酒以“六朵金花”为首，凭借强大的品牌号召力和优异质量，多年来一直雄霸市场；而皖酒则采取“疯狂”的市场营销掠夺，对市场进行精耕细作、深度开掘，实现产品“火红”的市场占有率。当今的白酒市场竞争，仅靠单一的优势竞争是不现实的，必须整合各种竞争优势因素来提高竞争能力，才能取得全面的、长久的、可持续的发展。（孙悟）

The Up-to-date Competition State between Sichuan Liquor and Anhui Liquor

Sichuan liquor and Anhui liquor are in full flourish nationwide nowadays. Sichuan liquor always plays a dominant role in the market based on its overwhelming brand advantages and quality liquor products ("Six Liquor Products" as typical representatives). Anhui liquor seizes high market share successfully by crazy and effective market promotion measures. However, it was unrealistic for distilleries to keep the leading roles in the cutthroat competition in liquor market only depending on single competitive advantage. In order to realize long-term and sustainable development, distilleries must integrate various competitive advantages to improve their competitiveness. (Tran. by YUE Yang)