| 我国童装产品的营销策略分析 |
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| 引用本文： | 王中林,田洋. 我国童装产品的营销策略分析[J]. 山东纺织科技, 2004, 45(3): 30-33 |
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| 作者姓名： | 王中林 田洋 |
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| 作者单位： | 江南大学,江苏,无锡,214063;江南大学,江苏,无锡,214063 |
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| 摘 要： | 针对童装产品及其销售现状，从童装产品的4Ps营销组合策略——产品、定价、渠道、促销四个方面进行分析，提出了童装产品的营销策略。
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| 关 键 词： | 童装产品 营销策略 消费群体 |
| 文章编号： | 1009-3028(2004)03-0030-04 |
| 修稿时间： | 2004-04-01 |
An Analysis on the Sales Strategies of Chinese Children''''s Wear Production |
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| WANG Zhong-lin,TIAN Yang. An Analysis on the Sales Strategies of Chinese Children''''s Wear Production[J]. Shandong Textile Science & Technology, 2004, 45(3): 30-33 |
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| Authors: | WANG Zhong-lin TIAN Yang |
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| Abstract: | To direct against children's wear and its sales status,the 4Ps combined sales strategies were analysed from the aspects of production,price,channal and promotion,the sales strategies of children's wear were presented as well. |
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| Keywords: | product of children's wear sales strategy consumers |
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