| 高职院校招生就业工作中营销策略的探索 |
| |
| 引用本文： | 金钰敏.高职院校招生就业工作中营销策略的探索[J].常州信息职业技术学院学报,2008,7(2):10-13. |
| |
| 作者姓名： | 金钰敏 |
| |
| 作者单位： | 常州纺织服装职业技术学院,江苏常州,213164 |
| |
| 摘 要： | 增强现阶段高职院校的社会服务功能、培育和拓展高职院校的招生和就业市场是高等职业教育健康发展的有效保证。在此引入市场营销理念，研究探索产品、价格、渠道和促销策略，制订营销组合策略。
|
| 关 键 词： | 高职院校 招生市场 就业市场 营销策略 |
| 文章编号： | 1672-2434(2008)02-0010-04 |
| 修稿时间： | 2007年11月1日 |
Exploring Marketing Tactics of Enrollment and Employment Work in Higher Vocational Colleges |
| |
| JIN Yu-min.Exploring Marketing Tactics of Enrollment and Employment Work in Higher Vocational Colleges[J].Journal of Changzhou Vocational College of Information Technology,2008,7(2):10-13. |
| |
| Authors: | JIN Yu-min |
| |
| Affiliation: | JIN Yu-min(Changzhou Textile Garment Institute,Changzhou 213164,China) |
| |
| Abstract: | It is the effective guarantee to healthy developing that to strengthen social service function and cultivating and open up enrollment and employment market of higher vocational colleges.So,higher vocational colleges must introduce marketing conception,research product,price,channel and promote tactics,and work out marketing combination tactics. |
| |
| Keywords: | higher vocational colleges enrollment market employment market marketing tactic |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
