| 综合门户网站专业频道如何垂直化发展 |
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| 引用本文： | 姜俊吉. 综合门户网站专业频道如何垂直化发展[J]. 北京电子科技学院学报, 2013, 21(3): 63-68 |
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| 作者姓名： | 姜俊吉 |
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| 作者单位： | 新华网,北京100162 |
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| 摘 要： | 近年来，互联网行业的竞争越演越烈。综合门户网站的专业频道如何能在激烈的角逐中脱颖而出、做大做强？本文着重探讨综合门户网站专业频道的发展方向——垂直化。用户的需求和运营的需求达到双赢，才是互联网发展的最终出路。行业垂直门户网站的发展为我们提供了借鉴，个人认为，综合网站专业频道发展的终极目标就是要将各个频道做成一个个小型行业垂直门户，才能最终带动起整个综合网站的发展。
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| 关 键 词： | 门户网站 专业频道 垂直化 |
On Vertical Development of Specialty Channel in Comprehensive Portal Web |
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| Jiang Junji. On Vertical Development of Specialty Channel in Comprehensive Portal Web[J]. Journal of Beijing Electronic Science & Technology Institute, 2013, 21(3): 63-68 |
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| Authors: | Jiang Junji |
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| Affiliation: | Jiang Junji China Xinhua Net, Beijing 100162,China |
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| Abstract: | The paper focuses on the analysis of vertical development of specialty channel in comprehen- sire portal web and concludes that the ultimate goal for comprehensive portal web is to build various small vertical webs which can eventually help the development of whole comprehensive website. |
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| Keywords: | Portal Web Specialty Channel Vertical Development |
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