国际传播视野中的中国设计与“中国制造”

目的 对国际传播视野中的中国设计与“中国制造”进行研究分析。方法 从国际传播视野的角度,对产品的材质、造型、图案和色彩进行分析。进入国际贸易体系中的中国产品同时也是一种非语言性的国际传播媒介,中国产品建构着国际社会对中国的印象和认知。结论 中国产品设计时应强调提取元素和组合逻辑的国际性与地方性的有机融合,强化国际传播意识,中国产品才能实现一品多重的叙事体系,才能成为国际贸易体系中自主讲述中国故事的国际媒体。

Chinese Design and "Made in China" in the Field of International Communication

The work aims to research and analyze Chinese design and "Made in China" in the field of international communication. The material, shape, pattern and color of the product were analyzed from the perspective of international communication. Chinese products entering the international trading system were also the non-linguistic international media. Chinese products constructed the impression and cognition of the international community on China. China''s product design should emphasize the international and local organic integration of extracting elements and combinatorial logic, and strengthen the awareness of international communication, so that Chinese products can realize a multi-disciplinary narrative system and become an international media in the international trading system that tells the story of China.