动态图形设计在信息传播中的创意途径研究

目的 将动态图形设计作为独立的视觉语言融入到视觉设计中，拓展传统平面设计的应用领域，丰富信息传播中的语境表达。方法 通过对动态图形设计的特性分析，对传统视觉设计的分类进行拓展研究，从技术革新与传统的关联、模拟现实、数字媒介装置、交互行为等方面对动态图形设计进行创意分类探究，以丰富动态图形设计的语境表达及情感体验。结论 通过对动态视觉设计的应用、创意途径研究，动态视觉设计以其多变的视觉语言，双向的交流方式成为信息传播中的重要途径，从思维、设计到传播上推动视觉设计的发展。

Creative Ways of Dynamic Graphic Design in Information Communication

The work aims to regard dynamic graphic design as an independent visual language to be integrated into visual design, expand the application field of traditional graphic design and enrich the context expression in the information dissemination. Through the analysis on the characteristics of dynamic graphic design, the further study on the classification of traditional visual design was conducted. The dynamic graphic design from the aspects of the correlation between technological innovation and the tradition, simulated reality, digital media unit and interactive behavior was creatively classified and explored, to enrich the contextual expression and emotional experience of dynamic graphic design. Through the study on the application and creative ways of dynamic visual design, dynamic visual design with its changeful vision language and two-way communication becomes an important way of information dissemination to promote the development of visual design from thought, design to dissemination.