客户标签在95598业务中的应用

基于电力客户标签体系在供电企业的研究成果，介绍了电力客户标签体系在95598业务中的若干典型应用:一是建立了基于“客户画像+满意度测评”的闭环管理模式，有力支撑了客户服务工作的常态化开展；二是构建了基于“话务引导”和“服务策略推送”的话务服务模式，实现了客户精准洞察，帮助95598客服人员迅速识别客户特征，缩短反应时间，针对性的为客户提供差异化、精细化服务。客户标签在供电企业的实际应用为以客户为中心的现代电力营销体系起到了中流砥柱的作用。

Application of power customer label in marketing service

Based on the research results of the power customer label system in the power supply enterprise, this paper introduces some typical applications of the power customer label system in the power marketing business and customer service. One is to establish a closed loop management model based on "customer portrait + satisfaction evaluation", which strongly supports the normalization of customer service work; two A telephone service model based on "telephone service guidance" and "service strategy push" has been built to achieve accurate customer insight, help 95598 customer service personnel identify customer features quickly, shorten reaction time, and provide differentiated and refined services for customers. The practical application of customer labels in power supply enterprises plays a mainstay role in the customer centered modern power marketing system.