基于用户感知的秦文化旅游纪念品设计研究

目的 通过对用户感知进行分析，将文创产品用户感知分为普遍和感性两个模式，探索秦文化旅游纪念品的用户感知的获取方式，以及构建与用户文化触点相契合的用户感知创新流程模式，并结合一款秦编钟蓝牙音响设计，实现秦文化的传播和产品设计运用，满足用户对秦文化的需求和加深旅客对地方旅游文化的感性印象。方法 通过用户感知分析，准确获取用户的文化触点，激发用户对秦文化旅游纪念品的感观刺激，促使用户对新形式产品的认同。运用用户观察法、语义差异法获取用户感知信息，运用层次分析法进行文化触点信息的关联性分析，强调秦文化元素和内涵的感性运用，实现以用户认知偏好为中心的设计思想。结论 结合秦编钟蓝牙音响设计流程模式，为秦文化旅游纪念品的设计提供思路，为秦文化的宣扬和传承注入新活力。

Design of Qin Cultural Tourism Souvenirs Based on User Perception

The work aims to divide the user perception of the creative cultural products into two modes: general and perceptual modes through the analysis of user perception, explore the user perception acquisition mode of Qin Cultural Tourism Souvenir, and build a user perception innovation flow model which is in harmony with the user''s cultural touch points, and combine the design of a Qin Chime Bell and Bluetooth sound system to realize the dissemination of Qin Culture and product design application, satisfy the user''s need for Qin Culture and deepen the perceptual impression of tourists on the local tourism culture. The user perception analysis was conducted to accurately obtain the user cultural touch points, inspire the user''s sensory stimulation of Qin Culture tourism souvenir, and urge the user to identify with the new form products. The user observation method and the semantic difference method were used to obtain the user''s perceptual information, and the analytic hierarchy process was used to analyze the relationship between cultural touch information and emphasize the emotional application of the cultural elements and connotation of Qin Culture, so as to realize the design idea with the user cognition preferences as the center. Combined with the design flow model of the Qin Chime Bell and the Bluetooth sound design, it provides the idea for the design of Qin Cultural Tourism Souvenirs, and injects new vitality into the promotion and inheritance of Qin Culture.