IP时代下的文创旅游产品设计研究

目的 在文化产业爆发的今天，IP的出现给设计师们带来更多机遇，随着旅游体验热度的上升，人们对文创旅游产品的消费需求热情也被点燃。旨在探索如何搭载IP热点进行文创旅游产品设计，进一步满足当代消费者对文创产品的新需求，也能更好地打开文创旅游产品的市场，增加市场活力。方法 通过案例分析法对优秀的国内外文创案例进行具体解读，取其精华，注重新型文创旅游产品的特点研究，总结优质方法，并结合笔者自身实践设计及用户使用反馈，获得设计理论调整的思路与方法，进而完成最终的设计应用。结论 通过对IP时代下大众接受的文创产品特点和IP本身爆红的特点进行整合，以此为契机，提出了如何更好地设计、发展文创旅游产品的建议，旨在为当下处于IP时代的旅游文创产品设计提供借鉴和参考。

Cultural and Creative Tourism Product Design in the IP Era

Recently, the outbreak of cultural industry and the emergence of IP have brought us more opportunities. The public group''s expectation for the tourism experience has risen, and it has ignited the enthusiasm of demands of consumption for cultural and creative tourism products. The purpose of this article is to explore how to apply IP hotspots to design cultural and creative tourism products to meet the new demands of contemporary consumers for cultural and creative products further. Then, we can expand the market for cultural and creative tourism products and increase vitality of the market. Through the case analysis method, we interpreted the outstanding domestic and foreign cases specifically and extracted the essence of these cases. Meanwhile, we also focused on the characteristics of new cultural and creative tourism products so that we can summarize the high-quality methods finally. The ideas and methods of design theory adjustment were obtained based on practical design and user feedback, to complete the final design application. By integrating the characteristics of popular cultural and creative products and the characteristics of the heat of IP in the IP era, we put forward suggestions on how to better design and develop cultural and creative tourism products, with the aim of providing reference for the design of tourism cultural and creative products in the IP era.