基于知识图谱的文化创意产品研究热点和趋势分析

目的 国家文化软实力的提升，离不开文化的传承与创新。近年来文创产品设计研究引起人们更多的关注。通过对国内外文献的分析对比，以客观数据和直观图谱分析为依据，对当前文化创意产品的热点问题和发展趋势进行了分析和总结。方法 运用可视化文献分析软件Cite Space Ⅴ，以中国知网—中国期刊全文数据库和Web of Science核心合集数据库中收录的文化创意产品的相关文献为数据来源，对当前国内外文化创意产品的时间和空间分布、关键词共现、研究机构和作者、研究内容和热点等方面问题绘制科学知识图谱，进行可视化分析以梳理研究脉络。结论 国内对于文化创意产品设计的研究主题较多，近几年主要集中在地域文化、博物馆文创产品设计以及数字化在设计中的应用等方面。一些学者将设计与其他学科，如符号学、传播学、心理学等相结合进行研究。国外关于该主题的研究注重创新与创意表达，以及商业化，与国内研究侧重点不太一样。研究学者和研究机构合作关系较少，有待加强。

Research Hotspots and Trends of Cultural Creative Products Based on Knowledge Mapping

The improvement of national cultural soft power is inseparable from the inheritance and innovation of culture. In recent years, design research of cultural creative product has attracted more and more attention. Based on the analysis and comparison of domestic and foreign literatures, as well as objective data and visual map analysis, the hot issues and development trends of current cultural creative products were analyzed and summarized. With relevant literature of cultural creative products included in CNKI-China Journal Full-text Database and the Web of Science core collection database as the data sources, this paper used the visual literature analysis software Cite Space V to draw scientific knowledge map on the spatial and temporal distribution, keyword co-occurrence, research institutions and authors, research content and hotspots, etc. of current cultural creative products at home and abroad to conduct visual analysis to sort out the research context. There are many research topics on cultural creative product design in China. In recent years, it has mainly focused on regional culture and museum cultural creative product design, as well as digital application in design. The design is combined with other disciplines such as semiotics, communication, and psychology to conduct study. Foreign research focuses on innovation and creative expression, as well as commercialization. The research focuses at home and abroad are not the same. Research scholars and research institutions in China have few cooperation which needs to be strengthened.