| 中国手机终端市场需求特点及需量测算 |
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| 引用本文： | 王翠英,孙群中. 中国手机终端市场需求特点及需量测算[J]. 现代电信科技, 2009, 39(11): 31-34 |
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| 作者姓名： | 王翠英 孙群中 |
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| 作者单位： | 1. 工业和信息化部电信研究院信息管理中心
2. 石家庄邮电职业技术学院电信工程系 |
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| 摘 要： | 中国手机终端市场是一个持续快速增长和规模庞大的市场。同时手机终端外观、性能等变化以及2G向3G的发展，都在驱动手机终端市场的发展。文章从市场发展的驱动因素出发，分析了未来中国手机终端市场的需求特点，指出目前中国手机终端市场需求的多样性并分析了各种因素的影响，提出了一个模型，对手机终端的需求量进行了测算。
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| 关 键 词： | 手机终端 初购机市场 换购机市场 3G 终端 |
Analysis and Estimate of Mobile Phone Market Demand in China |
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| Wang Cuiying,Sun Qunzhong. Analysis and Estimate of Mobile Phone Market Demand in China[J]. Modern Science & Technology of Telecommunications, 2009, 39(11): 31-34 |
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| Authors: | Wang Cuiying Sun Qunzhong |
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| Abstract: | The fast-growing mobile communications market and the huge population base in China make the Chinese mobile phone market in sustained, rapid growth. At the same time, the changes of mobile phones in appearance, performance, etc. as well as the evolution from 2G to 3G, are all driving the flourishing of market. In this paper, based on analysis of the driving forces of market development, the author analyzes the characteristics of future demand for mobile phones in China and analyzes the impact of various factors, then proposes a model to measure the market demand. |
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| Keywords: | mobile terminal initial purchase replacement purchase 3G device |
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