| 通信企业CRM中数据挖掘的应用研究 |
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| 引用本文： | 康青卿.通信企业CRM中数据挖掘的应用研究[J].数字社区&智能家居,2007(4):26-27. |
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| 作者姓名： | 康青卿 |
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| 作者单位： | 江苏省张家港保税区国税局,江苏张家港215634 |
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| 摘 要： | 通信企业CRM的构建目标是为了使服务内容、服务方式、服务质量、经营管理以及服务意识不断提升与完善．赢得更多的客户并且提高客户的忠诚度和满意度，挖掘客户潜在价值以及降低销售和管理成本。本文通过通信CRM系统的框架结构、CRM中数据仓库的作用、通信CRM中数据挖掘的具体应用三个方面论述了详细论述了通信企业CRM中数据挖掘的应用。
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| 关 键 词： | 通信企业CRM 数据挖掘 应用 |
| 文章编号： | 1009-3044（2007）07-20026-02 |
| 收稿时间： | 2007-03-27 |
Communication Enterprise CRM Application of Data Mining |
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| KANG Qing-qin.Communication Enterprise CRM Application of Data Mining[J].Digital Community & Smart Home,2007(4):26-27. |
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| Authors: | KANG Qing-qin |
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| Abstract: | The goal is to build CRM enterprise communication services, service delivery, service quality, management and continuously upgrade and improve service, win more customers and increase customer loyalty and safsfaction, tap the potential value of customer marketing and management, and reduced costs. Through communication, the framework of CRM, CRM data warehouse, Communication CRM data mining application specific detail three aspects of the telecommunications business CRM Data Mining Application. |
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| Keywords: | Communication Euterprise CRM Data Mining Application |
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