| 企业经营决策中的行业选择与评价的研究 |
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| 引用本文： | 罗建强,陈菊红.企业经营决策中的行业选择与评价的研究[J].工业工程,2003,6(5):33-37. |
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| 作者姓名： | 罗建强 陈菊红 |
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| 作者单位： | 西安理工大学,工商管理学院,陕西,西安,710048 |
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| 摘 要： | 从选择行业的理论出发，提出了在实际操作过程币应注意的几点问题，最后利用多层次模糊综合评判法建模，从四个层面论证了行业选择的业绩考评，加深了行业选择的可信度。
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| 关 键 词： | 企业 经营 行业选择 评价 多层次模糊综合评判法 业绩 中国 超额利润 |
| 文章编号： | 1007-7375(2003)05-0033-05 |
| 修稿时间： | 2002年10月17 |
Industry Choice and Evaluation in Business Management Decisions |
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| LUO Jian-qiang,CHEN Ju-hong School of Business Administration,Xi'an University of Technology,Xi'an ,China.Industry Choice and Evaluation in Business Management Decisions[J].Industrial Engineering Journal,2003,6(5):33-37. |
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| Authors: | LUO Jian-qiang CHEN Ju-hong School of Business Administration Xi'an University of Technology Xi'an China |
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| Affiliation: | LUO Jian-qiang,CHEN Ju-hong School of Business Administration,Xi'an University of Technology,Xi'an 710048,China |
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| Abstract: | Based upon the theory of industry choice, this paper presents some issues to which attention should
paid when the theory is put into practice. Also the paper establishes a mathematical model using fuzzy multiple-
evaluation, demonstrates the achievement evaluation of industry choice from four different levels, then strengthens
the reliability of industry choice. |
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| Keywords: | industry choice achievement evaluation entry/exit cost fuzzy multiple-evaluation |
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