论当代包装设计发展的主导走势

当代中国包装设计在全球信息文明的影响下,面临着深化、发展的文化选择.由于受流行风和技术复制设计行为的影响,五光十色的包装图像,使人们在一种视觉趣味中遗失了本体价值取向.因此,包装设计要从人文化、本土性和包装伦理的本体属性中,去确立在新精神、新工具、新媒体的文化语境中包装设计走势,实现设计的创新.

On the Cultural Choice of Packing Design towards Noumenon

Functioned by the global information civilization,the Contemporary Packing design is facing a cultural choice for a further development.Contributing to popularity,the actions such as technology duplication and the colorful packing pictures,people have lost their noumenon value orientation.Therefore,starting from the noumenon property concerning humanism culture,native nature and packing ethics,packing design is to establish its trend in such a cultural linguistic context with a new meaning,new tool and media,then realize a creation in its design.