基于辽代瓷器感知意象的文化设计特征研究

目的基于辽代瓷器的感知意象,分析其所具备的文化设计特征。方法首先,通过辽代瓷器的视觉要素对七十五个样本进行编码,再运用集群分析法确定代表性样本十六个。其次,经文献整理,归纳出辽代瓷器感性语义形容词十二组,并设计成辽代瓷器感知意象调查问卷。再运用语义差异法将感知意象量化分析,确定样本所在的语义空间,并归纳为四种感知意象。结论综合分析辽代瓷器四种感知意象的文化设计特征。典雅意象,器形端庄高雅,以长颈瓶为主,色调淡雅,以白色为主,纹样多为植物花卉纹;情趣意象,器形精巧趣味,色调艳丽,以辽三彩釉色为主,纹样多为可爱动物纹;豪迈意象,器形硬朗豪放,以鸡冠壶为主,色调较为厚重,纹样古朴抽象;华丽意象,器形新颖独特,色彩纯度彩度较高,纹样传统对称。本研究为以民族器物为创意出发的文创设计,提供契合年轻消费者感性认知的文化设计特征。

Cultural Design Features Based on Perceptual Image of Liao Dynasty Ceramics

This paper aims to analyze the cultural design features of Liao dynasty ceramics based on their perceptual images. Firstly, 75 samples were encoded by visual elements of Liao dynasty ceramics, and 16 representative samples were determined by cluster analysis. Secondly, this paper summed up 12 groups of perceptual semantic adjectives of Liao dynasty ceramics through literature review, and made a questionnaire on perceptual images of Liao dynasty ceramics. Then, the Semantic Differential was used to quantitatively analyze the perceptual images to determine the semantic space in which the samples were located, and four perceptual images were summarized. This paper has comprehensively analyzed the cultural design features of four perceptible images of the Liao dynasty ceramics. The first one is the elegant image with dignified and elegant shapes. Most of them are long-neck pots with light, elegant and white hues and patterns of flowers and other plants. The second one is the taste image with exquisite and tasteful shapes. Most of them are of bright and beautiful tri-colored glazing of the Liao Dynasty with patterns of cute animals. The third one is the magnanimous image with tough and bold shapes. Most of them are the cockscomb pots with stately hues and ancient and abstract patterns. The fourth one is the gorgeous image with novel and unique shapes, relatively highly purified and saturated colors and traditional and symmetric patterns. This is a creative design based on national artifacts. It provides cultural design features that fit the perceptual cognition of young consumers.