| 商业广告设计中的审美意识培植及其审美心理活动解析 |
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| 引用本文： | 马力.商业广告设计中的审美意识培植及其审美心理活动解析[J].包装工程,2009(11). |
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| 作者姓名： | 马力 |
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| 作者单位： | 襄樊学院; |
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| 摘 要： | 从人们对商业广告审美意识的转化产生原由,到对美的需求与诠释,以及审美心理结构、审美心态的形成,这3个方面作了详尽的剖析。旨在探求以审美的心态理念,将商业广告设计的视觉传递构成艺术形象,达到视觉审美的高度意韵境界,使受众得到审美的升华与精神的愉悦。
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| 关 键 词： | 审美意识 培植 审美心理 |
Analysis of Aesthetic Sense and Mental Activity in Commercial Advertising Design |
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| MA Li.Analysis of Aesthetic Sense and Mental Activity in Commercial Advertising Design[J].Packaging Engineering,2009(11). |
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| Authors: | MA Li |
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| Affiliation: | MA Li(Xiangfan University,Xiangfan 441053,China) |
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| Abstract: | Analyze three aspects of that transformation of aesthetic sense for commercials advertising,needs and interpretation of aesthetics,as well as aesthetic psychological structure and attitude formation.Aim to explore the concept of aesthetic attitude,pass the visual artistic image composition to achieve a high degree of Yiyun visual aesthetic realm,so that the recipients obtained the aesthetic sublimation and spiritual pleasure. |
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| Keywords: | aesthetic awareness cultivate aesthetic psychology |
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