| 基于旅游纪念品包装设计的思考 |
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| 引用本文： | 吕锋,廉毅.基于旅游纪念品包装设计的思考[J].包装工程,2005,26(5):152-154. |
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| 作者姓名： | 吕锋 廉毅 |
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| 作者单位： | 武汉理工大学,武汉,430070;沈阳航空工业学院,沈阳,110034;沈阳航空工业学院,沈阳,110034 |
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| 摘 要： | 随着奥运会、世博会的临近,我国的旅游产业迅速发展.这给旅游纪念品的包装设计提出了更高的要求.文中从民族文化、包装材料、品牌形象等领域对当前我国的纪念品包装设计加以分析,并提出了应对措施.
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| 关 键 词： | 纪念品包装 品牌形象 包装材料 应对措施 |
| 文章编号： | 1001-3563(2005)05-0152-03 |
| 收稿时间： | 2005-04-06 |
| 修稿时间： | 2005-07-06 |
Speculation on souvenir package design |
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| LU Feng,LIAN Yi.Speculation on souvenir package design[J].Packaging Engineering,2005,26(5):152-154. |
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| Authors: | LU Feng LIAN Yi |
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| Affiliation: | 1. Wuhan University of Technology,Wuhan 430070, China; 2. Shenyang Institute of Aeronautical Engineering, Shenyang 110034,China |
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| Abstract: | With the Olympic Game and the World Expo approaching, the tourism in China is rapidly developing. Souvenir packages are requested of high standard. This article discusses the present gift packing in these areas. It will emphasize national culture, the image of the product and introduce some of the packaging materials. The countermeasures will he put forward. |
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| Keywords: | souvenir packages the image of the product packaging materials countermeasure |
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