| 高职院校市场营销专业大学生就业的自我营销 |
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| 引用本文： | 史立英. 高职院校市场营销专业大学生就业的自我营销[J]. 承德石油高等专科学校学报, 2013, 15(2): 48-50 |
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| 作者姓名： | 史立英 |
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| 作者单位： | 承德石油高等专科学校管理系,河北承德,067000 |
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| 摘 要： | 面对当前就业形势,高职院校大学生就业成为一大难题。从市场营销学视角,把大学生看作是"劳动力商品",阐述高职院校市场营销专业大学生如何利用营销理论进行自我营销,最终实现理想就业。
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| 关 键 词： | 高职院校 市场营销 自我营销 就业 |
Self-Marketing of Higher Vocational College Marketing Majors |
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| SHI Li-ying. Self-Marketing of Higher Vocational College Marketing Majors[J]. Journal of Chengde Petroleum College, 2013, 15(2): 48-50 |
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| Authors: | SHI Li-ying |
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| Affiliation: | SHI Li-ying (Department of Management Engineering, Chengde Petroleum College, Chengde 067000, Hebei, China) |
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| Abstract: | In current employment situation, the employment of vocational college students has become a big problem. This paper compares college students as ＂the labor commodity＂ from the marketing angle of view, and discusses how to apply marketing theory into self-marketing to get the ideal job. |
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| Keywords: | higher vocational college marketing self-marketing employment |
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