| 基于数据挖掘技术的CRM在石油化工企业的应用 |
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| 引用本文： | 王正阳,刘旸,张杰,于辰云,周金枝. 基于数据挖掘技术的CRM在石油化工企业的应用[J]. 辽宁石油化工大学学报, 2009, 29(4). DOI: 10.3696/j.issn.1672-6952.2009.04.022 |
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| 作者姓名： | 王正阳 刘旸 张杰 于辰云 周金枝 |
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| 作者单位： | 1. 辽宁石油化工大学计算机与通信工程学院,辽宁抚顺,113001
2. 辽宁石油化工大学职业技术学院,辽宁抚顺,113001 |
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| 摘 要： | 数据挖掘技术在客户关系管理(CRM)中的应用是近年的热点。CRM指的是企业通过富有意义的交流沟通,理解并影响客户行为,最终实现提高客户获得、客户保留、客户忠诚和客户盈利的目的。对不同的客户采取有差别的服务,其根据就是企业积累的海量数据,如何将这些数据转化为知识,就要借助数据挖掘技术,为领导者的决策提供依据,并实现CRM的目标。主要论述了客户关系管理和数据挖掘技术的基本理论,以及数据挖掘技术在石油化工企业客户关系管理中的应用。
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| 关 键 词： | 数据挖掘技术 数据库 客户关系管理 石油化工企业 |
Application of CRM Based on Data Mining Technology in Petrochemical Enterprise |
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| WANG Zheng-yang,LIU Yang,ZHANG Jie,YU Chen-yun,ZHOU Jin-zhi. Application of CRM Based on Data Mining Technology in Petrochemical Enterprise[J]. Journal of Liaoning University of Petroleum & Chemical Technology, 2009, 29(4). DOI: 10.3696/j.issn.1672-6952.2009.04.022 |
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| Authors: | WANG Zheng-yang LIU Yang ZHANG Jie YU Chen-yun ZHOU Jin-zhi |
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| Affiliation: | WANG Zheng-yang1,LIU Yang1,ZHANG Jie2,YU Chen-yun1,ZHOU Jin-zhi1(1.School of Computer and Communication Engineering,Liaoning University of Petroleum & Chemical Technology,Fushun Liaoning 113001,P.R.China,2.Vocational and Technical College,P.R.China) |
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| Abstract: | The application of data mining in CRM(Customer Relationship Management) is a hot spot in recent years.CRM refers to the enterprise's approach to understand and influence customer behavior through meaningful communications in order to improve customer acquisition,customer retention,customer loyalty,and customer profitability.Adopting different services to different customers is based on the accumulation of vast amounts of data by the enterprise.The effective way to get the knowledge from these data is the te... |
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| Keywords: | Data mining technology Database Customer relationship management Petrochemical enterprise |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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