From I to we: Social identity and the collective self.

Social identity theory is a nonreductionist account of the relationship between collective self and social group. Cognitive-motivational processes affect, and are affected by, group, intergroup, and societal processes, to make people behave and think about themselves and others in ways that are generally characteristics of groups and specifically shaped by the social context. The development and current status of social identity theory is described historically, as part of the debate between collectivistic and individualistic perspectives on social psychology, the social group, and the selfconcept. The authors trace the debate from Wundt through Durkheim, LeBon, McDougall, Mead, and the "crisis in social psychology" and show how the development of European social psychology framed the development of social identity theory. The article concludes with a critical discussion of the collectivistic credentials of social identity theory. (PsycINFO Database Record (c) 2010 APA, all rights reserved)