| 营销信息化的建设与应用 |
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| 引用本文： | 孟冉,刘镭. 营销信息化的建设与应用[J]. 一重技术, 2012, 0(4): 69-71 |
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| 作者姓名： | 孟冉 刘镭 |
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| 作者单位： | 1. 中国一重营销事业部市场管理部,辽宁大连,116600
2. 中国一重核电石化事业部加工技术部,辽宁大连,116113 |
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| 摘 要： | 介绍传统营销与网络营销的区别,说明信息化管理在市场营销中的重要作用,重点阐述网络营销体系建设的具体办法及在实际工作中的应用。
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| 关 键 词： | 传统营销 网络营销 营销信息化 网络营销体系 |
Construction and Application of Marketing Informatization |
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| Meng Ran , Liu Lei. Construction and Application of Marketing Informatization[J]. CFHI Technology, 2012, 0(4): 69-71 |
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| Authors: | Meng Ran Liu Lei |
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| Affiliation: | Meng Ran, Liu Lei |
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| Abstract: | The paper describes the difference between traditional marketing and Internet marketing, points out the important role of informatization management played in the marketing, and presents the specific method for constructing lnternet marketing system and its application in actual works. |
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| Keywords: | traditional marketing Internet marketing marketing informatization Internet marketing system |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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