Final purchase and trade-in decisions in response to a component phase-out announcement: a deterministic analysis |
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Authors: | Dwayne Cole Burak Kazaz |
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Affiliation: | 1. College of Business Administration, Florida A&2. M University, Tallahassee, FL, USA;3. Martin J. Whitman School of Management, Syracuse University, Syracuse, NY, USA |
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Abstract: | We investigate a problem faced by a durable goods manufacturer of a product that is no longer manufactured but still under warranty. A supplier announces that a component of the product will be phased out and specifies a deadline for the final order. A common response in traditional practice is to place a final order sufficient to cover future warranty claims. We analyse and compare this policy with two policies that use trade-in programmes to supplement the final order quantity: (i) A full trade-in policy where the firm issues a one-time offer to the entire population that has the product under warranty, and (ii) a matching trade-in policy where the firm issues a trade-in offer to a fraction of the warranty population in each period. Our analysis of a deterministic model leads to two main conclusions. First, we find that the savings from the use of a trade-in programme can be significant, and we identify easy-to-estimate measures that drive the magnitude of savings. Second, we find that a full trade-in policy is likely to be preferred over a matching trade-in policy. The policy is also easier and more practical to implement. However, if uncertainty in warranty demand is introduced, then a firm may benefit by combining elements of both policies – an initial offer to a sizable fraction of the warranty population followed by periodic offers to remaining segments over time. |
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Keywords: | inventory management reverse logistics |
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