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An approach to rule extraction for product service system configuration that considers customer perception
Authors:HJ Long  SX Zhao  ZB Jiang
Affiliation:1. Sino-US Global Logistics Institute, Shanghai Jiao Tong University, Shanghai, P.R. China;2. Business School, Changzhou University, Changzhou, P.R. China;3. School of Mechanical Engineering, Shanghai Jiao Tong University, Shanghai, P.R. China
Abstract:At present, manufacturers tend to bundle a product with its related services as a product service system, to meet customer needs and achieve competitive advantage. Configuring a product service system involves selecting and combining appropriate product and service components, to satisfy individual customer needs. One crucial step to rapidly configure a product service system is to develop formalised configuration rules, which show the relationships between product service components and customer needs, including those expressed as perception needs. In this study, a rough set-based approach is proposed to acquire configuration rules. First, an information table is built by combining the results of factor analysis and questionnaire survey. Then, customer segmentation is accomplished by clustering. Based on the information table and customer segmentation, a dominance-based rough set approach is used to extract the configuration rules. Finally, a weighbridge is selected for the case study to validate the proposed approach.
Keywords:product service system  configuration  customer perception  rough set  rule extraction
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