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A Systematic Way of Being Creative
Authors:Robert R.  Monaghan
Affiliation:Robert R. Monaghan is an associate professor at Ohio State University. He is a former NBC network producer, now turned media researcher. He has held a variety of jobs in professional broadcasting, including news gathering and reporting, production, announcing, selling air time, and engineering. (He holds the first class FCC engineering license.) He also worked as General Manager of the Oregon Association of Broadcasters, and taught broadcast journalism and station-network management in the School of Journalism at the University of Oregon for three years. He holds an M.A. in broadcasting and speech from Stanford University, and a Ph.D. in communication from Michigan State University. His current teaching and research interests lean toward analysis of the professional communicator and his audiences, research methods, and small group communication. He is currently a consultant to MCM-TV for the planning and strategy of new network programs. He has been an associate of the Danforth Foundation since 1960.
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