Abstract: | The evolution of attitudes and practices with respect to psychologists' public announcements of their services over the past few decades is reviewed. Special attention is focused on interactions between the American Psychological Association (APA) and the Federal Trade Commission (FTC). Particular notice is paid to the direct impact this interaction had on the development of the current Ethical Principles of Psychologists and Code of Conduct with respect to advertising issues. Changes in these aspects of the ethics code are reviewed, and recommendations for ethical advertising of services are offered. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |