诗词意象在红色旅游文创中的应用研究——以毛泽东诗词为例

目的 立足文旅融合视角,研究诗词意象应用于红色旅游文创的设计思路和方法。方法 通过查阅、整理文献,了解诗词意象的特点、红色旅游市场的现状及趋势,对红色旅游文创产品需求进行分析解读。将宗白华提出的“意境创构多样层次性”理论应用于诗词意象视觉表现,实现意象—形象—印象的视觉转译,完成诗词意象应用于红色旅游文创产品设计的方法探索。最后以毛泽东诗词为例,通过问卷调查法选取最具代表性的诗词作品进行设计实践,对设计方法进行实证性验证。结论 将意境创构多样层次性理论应用于红色旅游文创研究,扩展红色旅游文创产品的表达方式和精神内涵,并通过产品将饱含革命精神、具有深厚文化底蕴的红色文化和红色基因传递出去,以弘扬中华民族的革命精神。

Application of Poetry Imagery in Red Tourism Cultural Creation:Take Mao Zedong's Poems as an Example

It coincides with the 100th anniversary of the founding of the Communist Party of China. The paper aims to study the design ideas and methods of poetry imagery applied to red tourism cultural creation based on the perspective of cultural and tourism integration. Combining literature review and sorting, the characteristics of poetry imagery and current situation and trend of the red tourism market are learned, and the demand for red tourism cultural and creative products is analyzed. Zong Baihua''s theory of "various levels of artistic conception creation" is applied to the visual expression of poetry imagery, the visual translation of intention-image-impression is realized, and the exploration of the method of applying poetry imagery to the design of red tourism cultural and creative products is completed. Finally, taking Mao Zedong''s poems as an example, the most representative poetry works are selected for design practice through questionnaire surveys, and the design method is empirically verified. Applying the theory of diversified levels of artistic conception creation to the research of red tourism cultural creation can expand the expression and spiritual connotation of red tourism cultural creation products. And through the silent products of moisturizing things, the red culture and red genes that are full of revolutionary spirit and profound cultural heritage are passed on to carry forward the revolutionary spirit of the Chinese nation.