竹元素的设计美及其在包装中的应用探究

目的 竹材作为包装的一种环保材料,蕴含其特有的历史文化底蕴,深入探究竹元素的设计美,并提炼出相应的设计理念,为包装设计提供一定的设计方法。方法 竹元素的设计美即为功能美,就是利用竹材或竹元素的某些特性来合理搭配、改造、创新,从而达到设计产品包装的最终功能。分别对质美、形美及技术美3个部分来论证分析竹元素包装的设计之美。“质美”即为竹材包装的物理、化学等方面所表现出来的特征;“形美”即为竹元素包装展现出来的结构美、形态美、形式美,这三者之间相辅相成;“技术美”即为对其材质、结构、形态的精心加工的工艺美。并分析阐述了竹元素包装设计中功能美的作用。结论 随着生态绿色理念的纵深发展,设计产品包装时应关注新的高端技术与创新设计,要以人为设计中心,贯穿“物为人用”的设计原则,同时兼顾生态环保及可再生设计理念。

Functional Beauty and Application of Bamboo Elements in Packaging

As an environmental protection material for packaging, bamboo contains its unique historical and cultural heritage, and deeply explore the design beauty of bamboo elements and extract the corresponding design concepts and methods to provide certain design methods for packaging design. The design beauty of bamboo elements is the functional beauty, which is to use some characteristics of bamboo or bamboo elements to reasonably match, transform and innovate, so as to achieve the final function of designing product packaging. This paper demonstrates and analyzes the design beauty of bamboo element packaging from three parts:quality beauty, shape beauty and technical beauty. rphological beauty and formal beauty displayed by the packaging of bamboo elements, which complement each other; ctional beauty in bamboo element packaging design is analyzed and expounded. With the in-depth development of deep ecological green concept, when designing product packaging, we should pay attention to new high-end technology and innovative design, focus on human design, run through the design principle of "things for human use", and also take into account ecological environmental protection and renewable design concept.