电竞用户心流体验对感知价值和用户黏度的影响

目的 以电子竞技用户为研究对象，探究心流体验的测量维度，揭示心流体验各维度对感知价值（享乐价值和功利价值）和用户黏度的影响机制，并从心流体验的专业视角，探索电竞产品的设计思路。方法 通过文献研究、专家访谈和问卷调查先后进行预调研和正式调研，用所获数据进行分析和结构方程建模。结果 电子竞技用户的心流体验维度由时间感异常、自我意识丧失和控制感构成。心流体验对感知价值中的享乐价值维度具有显著的正向影响；感知价值对用户黏度具有显著的正向影响；心流体验对用户黏度不具有显著的正向影响。结论 电子竞技用户的心流体验主要通过享乐价值间接地正向影响用户黏度，心流体验中仅有一个维度（自我意识丧失）可以通过功利价值正向影响用户黏度。

Impact of Flow Experience of Electronic Sports Users on Perceived Value and User Stickiness

Taking electronic sports users as the research object, the research aims to study the measurement dimensions of flow experience, and reveal the influencing mechanism of these dimensions of flow experience on perceived value (hedonic value and utilitarian value) and user stickiness, and explore the design ideas of electronic sports products from the professional perspective of flow experience. Through literature research, expert interviews and questionnaire surveys, pre-investigation and formal investigation are carried out successively. The data obtained are used for data analysis and structural equation modeling. Flow experience of electronic sports users consists of abnormal sense of time, loss of self-consciousness, and sense of control. Flow experience has a significant positive impact on hedonic value; perceived value has a significant positive impact on user stickiness; flow experience does not have a significant positive impact on user stickiness. Flow experience of electronic sports users positively affects user stickiness indirectly through hedonic value, and there is only one dimension (loss of self-consciousness) in flow experience that can positively affect user stickiness through utilitarian value.