基于新文创视角的文化IP体系构建

目的 通过分析“新文创”时代下文化IP的消费模式、商业模式、社会价值,为文化企业和设计师提供具有实战指导意义的文化IP体系。方法 以“新文创”为背景,分析国内外文化IP的研究成果及中国文化产业发展现状,结合文化IP价值演进,以及文化IP开发、运营、传播渠道的发展模式,进行文化IP体系构建研究。结论 通过建立文化IP基因数据库、搭建用户模型库、文化基因符号提取与转化、文化IP孵化路径、打造文化IP全产业链5个维度,逐步构建文化IP体系。以“新文创”为核心的文化IP,将以一种更为严谨、系统的体系推动文化创意产业的发展,从而满足消费者的多元需求。基于“新文创”视角下的文化IP体系,是实现这一目标的重要方法与路径。

Construction of Cultural IP System from the Perspective of New Cultural Innovation

By analyzing the consumption mode, business mode and social value of cultural IP in the era of "new cultural innovation", this paper provides cultural IP system with practical guiding significance for cultural enterprises and designers. Based on the background of "new cultural innovation", this paper analyzes the research results of cultural IP at home and abroad and the development status of China''s cultural industry, and studies the construction of cultural IP system by combining the value evolution of cultural IP and the development mode of cultural IP development, operation and communication channels. Through the establishment of cultural IP gene database, building user model database, cultural gene symbol extraction and transformation, cultural IP incubation path, to build the cultural IP whole industry chain of five dimensions, gradually build cultural IP system. With "new cultural innovation" as the core, cultural IP will promote the development of cultural creative industry with a more rigorous and systematic system, so as to meet the diversified needs of consumers. Cultural IP system based on the perspective of "new cultural innovation" is an important method and path to achieve this goal.