| 论广告策划 |
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| 引用本文： | 毛文正. 论广告策划[J]. 重庆理工大学学报(自然科学版), 2001, 15(3): 68-69,81 |
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| 作者姓名： | 毛文正 |
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| 作者单位： | 福建师范大学美术系!福建福州350007 |
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| 摘 要： | 举例分析、论证了广告系统策划的重要性，提出了进行策划的几点方法。
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| 关 键 词： | 广告 策划 设计 |
| 文章编号： | 1671-0924(2001)03-0068-02 |
The Importance of Advertising Planning |
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| MAO Wen-zheng. The Importance of Advertising Planning[J]. Journal of Chongqing University of Technology(Natural Science), 2001, 15(3): 68-69,81 |
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| Authors: | MAO Wen-zheng |
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| Abstract: | This paper analyses with examples and demonstrates the importance of adverting systematic planning and puts forward several methods to conduct the planning. |
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| Keywords: | planning advertising design |
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