| 论商品包装与消费心理 |
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| 引用本文： | 马骏.论商品包装与消费心理[J].包装工程,2007,28(6):187-188,191. |
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| 作者姓名： | 马骏 |
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| 作者单位： | 武汉工业学院,武汉,430023 |
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| 摘 要： | 从商品包装的心理功能、心理策略、消费者的心理要求等方面,论述消费心理对包装设计的重要性.从而提高包装设计在色彩、造型、材料工艺等方面的正确定位.应用好消费心理将成为商品生产、包装、销售的重要策略.
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| 关 键 词： | 包装 销售策略 消费心理 |
| 文章编号： | 1001-3563（2007）06-0187-02 |
| 修稿时间： | 2006-11-022007-02-01 |
Merchandise Packaging and Consumer Psychology |
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| MA Jun.Merchandise Packaging and Consumer Psychology[J].Packaging Engineering,2007,28(6):187-188,191. |
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| Authors: | MA Jun |
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| Affiliation: | Wuhan Polytechnic College, Wuhan 430023, China |
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| Abstract: | The importance of consumer psychology was discussed from psychology effect, psychology strategy, and the psychology requirement of consumers. The purpose was to help the correct positioning of color, appearance, and design. It was put forward that good application of consumers'psychology would become more and more important in merchandise production, packaging, and marketing. |
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| Keywords: | package marketing strategy consumer psychology |
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