我国彩电新星发展迅速的思考

在社会主义市场经济日益完善的今天，我国彩电行业中的新星企业能够迅速地发展，并取得后来者居上的业绩．从中可看到，企业要生存和发展，首先，必须定位准确；其次，是确定一个合理的产品价格，并充分利用自身资源优势，控制住企业的最佳规模．在产品推销中转变销售观念利用行销手段，紧紧把握住消费者的需求和喜好，才能扩大市场占有份额．

Thinking on the Rapid Development of New Color TV Stars in China

Today,with the gradual perfection of socialist market economy,the new color TV stars in our country are developing rapidly and catching up from behind.In this paper,some thinking on this problem is given:Accurate location and reasonable product price are very important for an enterprise survival and development.Meanwhile,the enterprise must make use of its resource advantages and decide its optimal scale.In the course of product sales,an enterprise should change its selling concept,and use selling strategies to grasp the demand and taste of the consumers, and enlarge its market shares.