| 基于互联网时代的O2O餐饮营销模式探析 |
| |
| 引用本文： | 吴金铃.基于互联网时代的O2O餐饮营销模式探析[J].四川烹饪高等专科学校学报,2014(4):39-41. |
| |
| 作者姓名： | 吴金铃 |
| |
| 作者单位： | 苏州工业园区职业技术学院,江苏苏州215123 |
| |
| 摘 要： | 随着互联网技术的迅速发展,O2O营销模式因其传播迅速、传播范围广且成本低廉被广大商家所青睐。文章从餐饮行业角度研究了O2O营销模式在餐饮营销推广中的运营特点,并对其运用现状进行了深度分析,最后提出了几点建议。
|
| 关 键 词： | 互联网时代 O2O营销模式 餐饮营销 |
On the Marketing Mode of O2O for the Catering Industry in this Age of Internet |
| |
| Affiliation: | WU Jin-Iing (Suzhou Industrial Park Institute of Vocational Technology, Suzhou 215123, Jiangsu, China) |
| |
| Abstract: | In this age of internet,the marketing mode of O2O has been popular for businesses because of its speed,extent and cost.This paper analyzes the features of O2O marketing in catering businesses ,and expounds its application status before putting forward corresponding suggestions . |
| |
| Keywords: | the age of internet O2 O marketing mode marketing for catering businesses |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
