Modularity analysis and commonality design: a framework for the top-down platform and product family design

With a highly fragmented market and increased competition, platform-based product family design is recognised as an effective method for constructing a product line that satisfies diverse customer demand while keeping design and production cost- and time-effective. Recognising the need for modularity and commonality in platform development, this paper presents a systematic framework to assist in implementing top-down platform and product family design, which aims to achieve system-level modularity for variety generation, and rationalise the commonality configuration for module instantiation. In the first phase of platform development, a robust and flexible product family architecture is constructed to accommodate variations by analysing the external varieties of the generic product architecture, and provide a modularity design space, wherein the design tasks are further decomposed into module instantiation. The second phase of detailed platform development aims to enhance commonality in terms of engineering efficiency by coordinating with the back-end product realisation stage. A tractable optimisation method is used to capture and resolve the trade-off between commonality configuration and individual product performance. A family of power tool designs is used to demonstrate the potential and feasibility of the proposed framework at the system level and detailed design stages.