| 数据挖掘在银行CRM中的应用研究 |
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| 引用本文： | 陈骏.数据挖掘在银行CRM中的应用研究[J].数字社区&智能家居,2010(4):807-809. |
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| 作者姓名： | 陈骏 |
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| 作者单位： | 西南科技大学计算机科学与技术学院,四川绵阳621010 |
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| 摘 要： | 该文阐述了数据挖掘和CRM的概念，并对在银行CRM中如何使用数据挖掘技术进行了研究，并给出了银行CRM中B1分析的一个简单的应用方式。
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| 关 键 词： | 数据挖掘 CRM 商务智能 |
The Application Research of Data Mining in The Bank's CRM |
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| CHEN Jun.The Application Research of Data Mining in The Bank's CRM[J].Digital Community & Smart Home,2010(4):807-809. |
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| Authors: | CHEN Jun |
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| Affiliation: | College of Computer Science & Technology;Southwest University of Science and Technology;Mianyang 621010;China |
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| Abstract: | This paper describes the concept of data mining and CRM,and study how to use data mining techniques in the bank's CRM,and gives a simple way of application of BI in the bank's CRM. |
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| Keywords: | data mining CRM business intelligence |
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