| CRM在服装企业中的应用 |
| |
| 引用本文： | 戴宏钦,刘国联,鲁虹. CRM在服装企业中的应用[J]. 山东纺织科技, 2007, 48(2): 30-32 |
| |
| 作者姓名： | 戴宏钦 刘国联 鲁虹 |
| |
| 作者单位： | 苏州大学,江苏,苏州,215021;苏州大学,江苏,苏州,215021;苏州大学,江苏,苏州,215021 |
| |
| 摘 要： | 文章着重对CRM在服装企业中的应用进行了分析与研究。简单地介绍了CRM的概念和思想;分析了目前服装企业实施客户关系管理的必要性和存在的问题;对服装企业有效实施客户关系管理提出了几点措施。
|
| 关 键 词： | 客户关系管理 服装企业 客户 |
| 文章编号： | 1009-3028(2007)02-0030-03 |
| 修稿时间： | 2007-01-15 |
The Application of CRM to Apparel Enterprises |
| |
| DAI Hong-qin,LIU Guo-lian,LU Hong. The Application of CRM to Apparel Enterprises[J]. Shandong Textile Science & Technology, 2007, 48(2): 30-32 |
| |
| Authors: | DAI Hong-qin LIU Guo-lian LU Hong |
| |
| Affiliation: | Soochow University, Suzhou 215021,China |
| |
| Abstract: | In the paper,the analysis and research of applying CRM to apparel enterprises were made.The concept and idea were simply introduced.The necessity and problems of applying CRM to apparel enterprises were analyzed. Some measures of efficiently applying CRM were put forward. |
| |
| Keywords: | CRM apparel enterprise customer |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
