A Cognitive-Affective Model of Perceived User Satisfaction (CAMPUS): The complementary effects and interdependence of usability and aesthetics in IS design |
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| Affiliation: | 1. Department of Media and Information, 404 Wilson Road, 414 College of Communication Arts and Sciences, Michigan State University, East Lansing, MI 48824, USA;2. Department of Advertising and Public Relations, 404 Wilson Road, 414 College of Communication Arts and Sciences, Michigan State University, East Lansing, MI 48824, USA;3. Usability/Accessibility Research and Consulting, Kellogg Center, 219 S. Harrison Road, Room 94, East Lansing, MI 48824, USA;4. Department of Media and Information, 404 Wilson Road, 436 College of Communication Arts and Sciences, Michigan State University, East Lansing, MI 48824, USA |
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| Abstract: | Affective dimensions of human–computer interaction design have the potential to elicit emotions and behaviours. However, there is little research into which affective treatments are systematically tested, let alone assessed in light of additional cognitive dimensions. In this study, we formulate and empirically test a Cognitive-Affective Model of Perceived User Satisfaction (CAMPUS) that displays high explanatory power (R2 = .69). CAMPUS offers a comprehensive framework for assessing both direct effects of perceptions of cognitive and affective dimensions on satisfaction and the complex interplay between these two in terms of system design and use. Implications for theory and practice are discussed. |
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| Keywords: | Cognitive-Affective Model of Perceived User Satisfaction Website aesthetics Playfulness Usability Human–computer interaction Colour temperature |
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