The impact of the frequency of usage of IT artifacts on predevelopment performance in the NPD process |
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| Affiliation: | 1. School of Economics, Finance and Marketing, RMIT University, Melbourne, Australia;2. Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands;3. Innovation and Entrepreneurship Group, D’Amore-McKim School of Business, Northeastern University, Boston, MA, USA;4. Marketing Group, D’Amore-McKim School of Business, Northeastern University, Boston, MA, USA |
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| Abstract: | Responses from 152 managers from a wide range of industries were used to test a conceptual model examining the influence of information technology (IT) and non-IT resources on IT capabilities and their subsequent effects on predevelopment stage outcomes. It was found that the resources of IT infrastructure, IT embeddedness, firm's outward focus, and competitive intensity have varied effects on the frequency of usage of general-purpose and collaborative IT artifacts. Firms with higher levels of usage of collaborative artifacts in their NPD process have improved predevelopment stage performance, including the number of generated concepts and prototypes, and more efficient new product development (NPD) team collaboration. |
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| Keywords: | New product development Resource-based theory IT artifacts Path analysis |
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