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印度化妆品市场持续繁荣
引用本文:薛伟.印度化妆品市场持续繁荣[J].日用化学品科学,2011,34(8):12-15.
作者姓名:薛伟
作者单位:国家洗涤用品质量监督检验中心,山西太原,030001
摘    要:在化妆品行业,印度拥有广阔的市场,越来越多的国际化妆品品牌纷纷选择进军印度。与此同时,许多竞争力很强的印度国内化妆品品牌也想保持自己的市场份额。国内品牌和国际品牌之间的竞争,必将促使印度化妆品市场更加繁荣昌盛。

关 键 词:化妆品  市场  竞争  印度

Indian cosmetic and toiletry markets continue booming
XUE Wei.Indian cosmetic and toiletry markets continue booming[J].Detergent & Cosmetics,2011,34(8):12-15.
Authors:XUE Wei
Affiliation:XUE Wei(National Quality Supervision and Inspection Center of Detergents,Taiyuan,Shanxi 030001,China)
Abstract:Due to the prosperous markets in cosmetic and toiletry (C&T), more and more international C&T brands are coming into India markets. Meanwhile, many home-grown C&T brands with high competitive power still hope to keep their market share. Under such fierce competition between local brands and international brands, India' s C&T markets will be more prosperous in the future.
Keywords:cosmetic  market  competition  India  
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