| 崛起中的民族化妆品品牌 |
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| 引用本文： | 张静. 崛起中的民族化妆品品牌[J]. 日用化学品科学, 2011, 34(11): 43-45 |
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| 作者姓名： | 张静 |
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| 作者单位： | 全国表面活性剂和洗涤剂行业生产力促进中心,北京,100094 |
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| 摘 要： | 介绍了崛起中的民族日化品牌不同的成长途径,从品牌定位、销售模式及市场等方面进行了分析。同时指出了产品质量才是品牌生存的基石。
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| 关 键 词： | 化妆品 品牌 市场 质量 |
Rising national cosmetic brand |
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| ZHANG Jing. Rising national cosmetic brand[J]. Detergent & Cosmetics, 2011, 34(11): 43-45 |
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| Authors: | ZHANG Jing |
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| Affiliation: | ZHANG Jing(China National Productivity Promotion Center of Surfactant & Detergent,Beijing 100094,China) |
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| Abstract: | Different growth paths of national cosmetic brands were introduced,brand positioning,sales model and market were analyzed.At the same time,it was pointed out that the product quality is the foundation of brand survival. |
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| Keywords: | cosmetic brand market quality |
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