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中国设计产业的分类及发展策略研究
引用本文:罗仕鉴,张德寅,沈诚仪,应放天,肖俊.中国设计产业的分类及发展策略研究[J].包装工程,2023,44(24):75-83.
作者姓名:罗仕鉴  张德寅  沈诚仪  应放天  肖俊
作者单位:浙江大学 计算机科学与技术学院,杭州 310027
基金项目:浙江省社科基金重大项目(21XXJC01ZD)
摘    要:目的 对中国设计产业的定义与分类进行专项梳理和分析,研究适合本土设计产业发展之策。方法 以全球设计产业发展衍进为研究基础,详细梳理了设计产业的整体衍进态势及世界各国设计产业的不同发展模式,从“文化产业+数字创意产业+制造业”的角度阐述了设计产业的三重产业内涵,对中国设计产业发展的策略问题进行了探讨。结果 构建了设计产业MUDP分类模型,把设计产业划分为核心层、紧密层、密置层、关联层四个层次。结论 自20世纪以来,设计产业在我国的发展如火如荼,但关于其定义和分类的研究仍需进一步探索。在新时代的背景下提出了MUDP分类模型,在推动设计产业持续创新衍进、实现设计产业的社会价值等方面,具有一定的现实意义。

关 键 词:设计产业  产业界定  分类模型  数字化发展
收稿时间:2023/7/23 0:00:00

Classification and Development Strategy of Chinese Design Industry
LUO Shi-jian,ZHANG De-yin,SHEN Cheng-yi,YING Fang-tian,XIAO Jun.Classification and Development Strategy of Chinese Design Industry[J].Packaging Engineering,2023,44(24):75-83.
Authors:LUO Shi-jian  ZHANG De-yin  SHEN Cheng-yi  YING Fang-tian  XIAO Jun
Affiliation:College of Computer Science and Technology, Zhejiang University, Hangzhou 310027, China
Abstract:The work aims to sort out and analyze the definition and classification of Chinese design industry, and study the development strategies suitable for local design industry. Based on the development and evolution of the global design industry, the overall evolution trend of the design industry and the different development models of the design industry in the world were combed in detail, the triple industry connotation of the design industry was elaborated from the perspective of "cultural industry + digital creative industry + manufacturing industry", and the development strategy of Chinese design industry was discussed. The MUDP classification model of design industry was constructed, and the design industry was divided into four levels:"core level, compact level, dense level, and associated level". Since the 20th century, the design industry has been developing rapidly in China, but the research on its definition and classification still needs further exploration. Under the background of the new era, the MUDP classification model is proposed, which has certain practical significance in promoting the continuous innovation and evolution of the design industry and realizing the social value of the design industry.
Keywords:design industry  industry definition  classification model  digital development
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