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The effect of family beef taboos on beef consumption on young Taiwanese adults
Affiliation:1. Department of Marketing, National Chung Hsing University, 250 Kuo Kuang Road, Taichung 40227, Taiwan;2. Science & Technology Policy Research and Information Center, National Applied Research Laboratories, 14F, No.106, Sec. 2, Heping E. Road, Taipei 10636, Taiwan;1. Department of Materials Science and Engineering, Seoul National University, Seoul 151-744, South Korea;2. Department of Fuel Cells and Hydrogen Technology, Hanyang University, Seongdong-gu, Seoul 133-791, South Korea;3. Department of Organic and Nano Engineering, College of Engineering, Hanyang University, Seongdong-gu, Seoul 133-791, South Korea;4. Photo-Electronic Hybrids Research Center, National Agenda Research Division, Korea Institute of Science and Technology (KIST), Seoul 136-791, South Korea;1. National Research Laboratory for Computer Aided Materials Processing, Department of Mechanical Engineering, KAIST, 291 Daehak-ro, Yuseong-gu, Daejeon 305-701, Republic of Korea;2. Wire Rod Research Group, Technical Research Laboratories, POSCO, 1 Goedong-dong, Nam-gu, Pohang, Gyeongbuk 790-785, Republic of Korea;3. Materials Deformation Department, Korea Institute of Materials Science, 797 Changwondaero, Changwon, Gyeongnam 642-831, Republic of Korea;1. Université de Sfax, Faculté des Sciences de Sfax, Département des Sciences de la Vie, Unité de recherche UR 11 ES 72/Biodiversité et Écosystème Aquatiques, Route soukra Km 3,5, B.P. 1171, CP 3000 Sfax, Tunisia;2. UMR BOREA «Biologie des Organismes et Écosystèmes Aquatiques», Muséum National d''Histoire Naturelle (MNHN), CP 26, 43, rue Cuvier, 75231 Paris, Cedex 05, France;3. Université du Maine, EA2160 Mer, Molécules, Santé, équipe biologie moléculaire et génétique évolutive, UFR Sciences et Techniques, Avenue Olivier Messiaen, 72085 Le Mans cedex 9, France;1. State Key Laboratory of Organic Geochemistry (SKLOG), Guangzhou Institute of Geochemistry, Chinese Academy of Sciences, Guangzhou 510640, PR China;2. Department of Geochemistry, Yangtze University, Jingzhou 434023, PR China
Abstract:A family tradition of beef taboos exists in Chinese societies. The marketplace for beef in Taiwan is imported mainly from the U.S., Australia, and New Zealand. For mechanised-farming families or even for those no longer engaged in agriculture, beef consumption is often not encouraged nor allowed by family members. Using quantitative data in the analyses, this study was undertaken to examine whether family beef taboos influenced beef consumption for young adults in Taiwan. Respondents from beef-consuming families consumed more beef (4.34 times/week: average, 150.07 g/week: cooked) than respondents from non-beef-consuming families (1.87 times/week: average, 56.67 g/week: cooked). For the respondents from non-beef-consuming families, spiritual burden was a main factor affecting their own beef consumption. The implications based on this study’s findings are provided.
Keywords:Beef taboos  Beef consumption  Family eating tradition
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