旅游文创产品的设计路径与实践探索

目的 文旅融合视域下，人们对旅游文创产品的消费热情日益增强，为此探讨旅游文创产品的设计路径和实践方案，以期提升旅游文创产品的整体品质。方法 随着人们生活水平的提高和消费的升级，文旅消费也日渐升温，然而旅游文创产品市场现状不容乐观，仍存在诸多问题，因此需重新审视旅游文创产品的设计路径与实践。本文分别从地域文化元素融入、旅游文创IP构建、打造产品品牌化等角度进行设计探讨，并进一步从产品的美观性、功能性、文化和情感属性等方面进行创新设计探索。结论 通过分析当今旅游文创产品市场的现状，发现了包括产品同质化与大众化现象严重、产品缺乏地域文化特色、产品创新元素少、更新迭代慢等问题，并针对这些瓶颈问题，予以实践例证探讨，从而找到适合当今旅游文创产品发展的设计路径与有效改进措施。

Design Path and Practice Exploration of Tourism Cultural and Creative Products

From the perspective of the integration of culture and tourism, people''s enthusiasm for the consumption of tourism cultural and creative products is increasing. Therefore, the work aims to discuss the design path and practical plan of tourism cultural and creative products in order to improve the overall quality of tourism cultural and creative products. With the improvement of people''s living standards and consumption upgrading, cultural tourism consumption is also heating up. However, the market status of tourism cultural and creative products is not optimistic, and there are still many problems. Therefore, it is necessary to re-examine the design path and practice of tourism cultural and creative products. The design was discussed from the perspectives of integrating regional cultural elements, constructing tourism cultural and creative IP, and creating product brand, and the innovative design was further explored from the aspects of product aesthetics, functionality, culture and emotional attributes. Through analyzing the present situation of tourism cultural and creative product market, the following problems have been found:serious product homogenization and popularization, lack of regional cultural characteristics, few product innovation elements, slow update iteration, etc., and then in view of these bottlenecks, practical examples are discussed, so as to find a design path and effective improvement measures that are suitable for the development of today''s tourism cultural and creative products.