基于闽南红砖建筑装饰艺术的文创产品设计研究

目的 以研发“世遗泉州”闽南红砖文创产品为目的,进行闽南传统文化的创新设计研究,以期能为闽南传统文化创新运用和活化传承提供一定的实践参考。方法 挖掘“世遗泉州”独特地域文化,解读与梳理当地闽南红砖建筑装饰艺术的文化价值,并提炼当中的文化符号;结合“日用即道”的设计理念提出研发闽南红砖文创产品要遵循地域性、实用性、情感性和可持续性的设计原则,以创新手段将闽南红砖建筑艺术与现代产品相融合,进行闽南红砖茶文化产品实践设计。结论 将闽南地区独有的红砖建筑装饰艺术与百姓日常生活相结合,形成具有独特属性和文化定位的文创产品,在为当地带来经济效益和社会效益同时,还有助于传承与保护闽南传统文化资源。

Design of Cultural and Creative Products Based on the Decorative Art of Red Brick Architecture in Southern Fujian

The work aims to study the innovative design of traditional culture in southern Fujian with the purpose of developing cultural and creative products themed around the red brick culture in southern Fujian as the "Quanzhou World Heritage", so as to provide practical reference for the innovative application and revitalization of traditional culture in southern Fujian. The unique regional culture of "Quanzhou World Heritage" was explored, the cultural value of red brick architectural decorations in southern Fujian was interpreted and sorted out, and the cultural symbols were extracted. In line with the design concept of "daily life is the rule", it was proposed that the development of cultural and creative products of red brick in southern Fujian should adhere to principles of regional relevance, practicality, emotional resonance, and sustainability. The architectural art of red brick was combined with modern products by innovative means to carry out the practical design of red brick tea culture products in southern Fujian. Combining the unique red brick architectural decorative arts in southern Fujian with the daily lives of its people can lead to the creation of cultural and creative products with distinctive attributes and cultural positioning. This not only brings economic and social benefits to the local area but also contributes to the inheritance and protection of traditional cultural resources in southern Fujian.