浙江民间音乐资源的旅游开发与利用

文化旅游背景下旅游者对文化旅游产品的需求日益丰富。浙江民间音乐资源丰富,极具地方特色,是非物质文化遗产的重要组成部分。文章通过分析音乐与旅游活动的审美共通性,结合浙江民间音乐资源的类型、分布和特点,提出了基于旅游功能的浙江民间音乐资源的开发策略。

Exploitation of Zhejiang Folk Music Resources in Tourism

Against the background of cultural tourism,tourists have an increasing demand for cultural products. Zhejiang is abundant in folk music resources that are all intangible cultural heritage with distinct local imprints. This paper analyzes the aesthetic values that music and tourism activities have in common,the classification,features and distribution of folk music in Zhejiang,and suggests strategies for their exploitation in tourism.